How a Car Sales Consultant Can Help You
Blogs → Buy a New Toyota Online | March 29,2021 • Grace Motors
So you’ve decided to get yourself a new set of wheels. Perhaps you’ve already scoured the internet looking for cars of different make and model, but you’re still undecided which car to go for. Now, you’re looking for someone who can assist you with your car purchase. This is where a car sales consultant comes in.
Car professionals straddle different responsibilities. Every day, they have goals to accomplish and must be persuasive and good with people in order to guide them with their purchase. Have you considered talking to a car consultant yet?
Here, we’ll go over the key responsibilities of these consultants and how they can help car buyers.
Car professionals straddle different responsibilities. Every day, they have goals to accomplish and must be persuasive and good with people in order to guide them with their purchase. Have you considered talking to a car consultant yet?
Here, we’ll go over the key responsibilities of these consultants and how they can help car buyers.
Car Consultant Duties and Responsibilities
Car consultants are first and foremost concerned with helping clients close a deal on a new or used vehicle, whether that be a German car brand like Audi, a Japanese brand like Toyota, or an American one like a Tesla. They must have extensive knowledge of the automotive industry to better serve their clients.
A car consultant’s job requires expertise for the following tasks:
Apart from all these primary duties and responsibilities, they ultimately focus on making their clients feel satisfied with their car purchase so they can generate repeat business.
A car consultant’s job requires expertise for the following tasks:
- explaining car features of any make and model;
- explaining pricing and advising clients on which car works within their budget to meet their concerns and needs;
- qualifying buyers and matching vehicles to their specific requirements;
- checking additional features that come with a vehicle;
- helping clients clear the final sales price with management;
- discussing financing for the buyer and how different financing options work (subject to lender approval); and
- going over the contract to advise clients which part may put them at risk.
Apart from all these primary duties and responsibilities, they ultimately focus on making their clients feel satisfied with their car purchase so they can generate repeat business.
Car Consultant Training, Certification, & Qualifications
No formal training, education, or certification is required for car consultants. However, some experience in a related field can help anyone land this job.
Education A car consultant’s education can include workshops and keeping up with the automotive industry’s publications and car shows. Although individuals with a college degree are preferred, those with a high school diploma are welcome to try this role provided they have relevant experience in the car industry.
Much of their day is spent crunching numbers to create a persuasive deal, so these professionals are expected to have good math and financial skills.
Experience Although extensive industry experience is preferred, any relevant experience can substitute for at least one year in the automotive industry, which is helpful for those who are just starting out with their career. They also must have a gift for persuasion to help them overcome clients’ objections.
Training Car consultants and salespersons must have a driver’s license. All their clients request for test drives, so it’s not unheard of for these professionals to demonstrate a vehicle’s features. Generally, training takes place on the job.
Education A car consultant’s education can include workshops and keeping up with the automotive industry’s publications and car shows. Although individuals with a college degree are preferred, those with a high school diploma are welcome to try this role provided they have relevant experience in the car industry.
Much of their day is spent crunching numbers to create a persuasive deal, so these professionals are expected to have good math and financial skills.
Experience Although extensive industry experience is preferred, any relevant experience can substitute for at least one year in the automotive industry, which is helpful for those who are just starting out with their career. They also must have a gift for persuasion to help them overcome clients’ objections.
Training Car consultants and salespersons must have a driver’s license. All their clients request for test drives, so it’s not unheard of for these professionals to demonstrate a vehicle’s features. Generally, training takes place on the job.
What Consultants Can Do for You
From meeting and greeting customers to identifying appropriate inventory, negotiating sales prices, handling contracts, and giving car advice, car consultants have various responsibilities. The car industry is competitive and car-buying may seem like a lengthy and drawn-out process. But with the help of an engaging and knowledgeable car sales consultant, buying a car should be easy for you.
Here are the many ways consultants can help you:
They can help you understand a car’s specs You know how people check out different phones and their specs before actually buying a new phone? When buying a car for the first time, you want to make sure that you understand basic automotive specs and features.
Here are the many ways consultants can help you:
They can help you understand a car’s specs You know how people check out different phones and their specs before actually buying a new phone? When buying a car for the first time, you want to make sure that you understand basic automotive specs and features.
Engine Displacement
Engine displacement is one of the things you have to consider when choosing a car. It refers to the combined volume of cylinders in the engine. The lower the engine displacement, the less fuel a car consumes. First-time car buyers interested in getting a car that uses less fuel can get advice from consultants on which car would suit them best.
Torque or Horsepower
Horsepower refers to the amount of power generated by a car’s engine as it turns air and fuel into energy. It also measures how rapidly a car can perform that work. Torque is the amount of force the engine is capable of exerting to pull the car forward and measure the ability of a car to perform this work.
With a consultant helping you pick which car has the most suitable torque and horsepower that match your requirements (like how often you have to drive), you can be sure that you’re getting the right car that meets both your needs and price range.
Cars have so many other features and a consultant will be there to explain them to you.
With a consultant helping you pick which car has the most suitable torque and horsepower that match your requirements (like how often you have to drive), you can be sure that you’re getting the right car that meets both your needs and price range.
Cars have so many other features and a consultant will be there to explain them to you.
They can help you handle negotiations
If you have already chosen which car make and model to buy, the next stage is deciding your financing options. A consultant can discuss all you have to know about car negotiations, including discounts and rebates, special offers, lease-versus-own options, and financing options. The consultant is responsible for taking down your basic information like work history to check with your credit rating, which is an important factor in determining interest rates for your car loan.
The consultant will also discuss pricing options so you can assess which will work for you financially.
The consultant will also discuss pricing options so you can assess which will work for you financially.
They can help you seal the deal
The negotiation process between the client, dealership finance manager, and salesman is often a lengthy one. Determining a final price for the car may take longer than you expect, but that doesn’t always have to be the case. A consultant can help you seal the deal by giving you advice on which price will work for you and the car dealership.
At the end of the day, the dealership will choose one that simultaneously yields the highest return for them. This is why having knowledge of bottom-line costs and potential add-ons is important. With a consultant on your side, you can grasp an understanding of how various pricing structures work.
At the end of the day, the dealership will choose one that simultaneously yields the highest return for them. This is why having knowledge of bottom-line costs and potential add-ons is important. With a consultant on your side, you can grasp an understanding of how various pricing structures work.
Need Car Buying Advice?
If you’re buying a new or used car, whether that be a Toyota, an Audi, or a Ford, make sure you are getting your money’s worth. For car buying advice, turn to Grace Motors. With an extensive experience in the automotive industry, we are the professional car sales consultants you can trust to make your car-buying experience easy and hassle-free.